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This study is intended to analyze and know the significance of the impact of delta strategy halal tourism marketing model on the increasing interest of millennial tourists on the island of Lombok. The population of this explanatory research type is millennial tourists who enjoy halal tourism packages on the island of Lombok which is not known for sure. In data collection, this study uses survey method by determining the sample using nonprobability sampling, which is then limited by various criteria of respondents (purposive sampling). The questionnaire was distributed online and obtained by 182 respondents who participated in the study. The collected data is processed using Structural Equation Modeling (SEM) test with the help of AMOS 20.0 program. Based on the results of data processing using SEM, it was found that: (1) Best Product Strategy-Delta Model has a positive and significant effect on the interests of millennial tourists on the island of Lombok; (2) Total Customer Solutions-Delta Model positively and significantly affects the interest of millennial travelers in Lombok Island; and (3) System Lock-In-Delta Model positively and significantly affects the interest of millennial tourists on the island of Lombok

As an industry that continues to grow, tourism requires business actors in tourist destinations to continue developing strategies to increase tourist' satisfaction. This study examines the relationship between the gastronomic narrative of chicken merangkat, culinary taste and destination image on tourist satisfaction. This study also investigated the effect of tour guide communication skills as a moderation variable on consumer satisfaction. This type of research is associative quantitative research. In this study, the population observed were tourists who had visited the Bilebante Tourism Village area of Central Lombok. The number of samples in this study was 85 respondents. The sampling technique in the study used purposive sampling. Data analysis in this study uses a Structural Equation Model approach based on Partial Least Square using SMART PLS software. The results prove that gastronomic narratives, culinary tastes, and destination images positively and significantly affect tourist satisfaction in the green tourism village destination of Bilebante Central Lombok. The study also found that tour guides did not reinforce the variables of gastronomic narrative and destination image on tourist satisfaction.Meanwhile, the tour guide strengthens the variable of culinary taste to tourist satisfaction. Tour guide strengthens culinary taste to tourist satisfaction, showing that tour guide variables strongly influence the formation of culinary taste.Meanwhile, the tour guide strengthens the variable of culinary taste to tourist satisfaction. Tour guides reinforce culinary taste to tourist satisfaction, showing that tour guide variables strongly influence the formation of culinary taste. The residents' pride in tourist destinations is the culinary taste of the green tourist destination Bilebante.

This research aims to determine the influence of price, advertising attractiveness, celebrity endorsers, and consumer dissatisfaction with brand switching. The population of this study is people who live in the city of Mataram, Indonesia. This research recruits one hundred respondents using the purposive sampling technique. Due to the relatively small number of samples, this study considered analysis using SEM Analysis with the help of the Smart-PLS Program. The results showed a positive and significant influence of all independent variables: price, advertising attractiveness, celebrity endorser, and consumer dissatisfaction on brand switching. The results of this study can be a reference and consideration for companies in determining prices. In marketing smartphone products, companies must also carefully choose the correct public figure to become a brand ambassador because a figure's good image indirectly increases customer trust. The correct public figure must also be supported by advertising that is easily remembered and memorable for customers.

This study aims to determine campaign strategies through social media to improve the brand personality of regional head candidate pairs in the 2020 Mataram regional head election. The method used in this study is qualitative with a content analysis approach. The object of this research is a Facebook social media account used by regional head candidates in conducting campaigns in cyberspace and has been officially registered by the spouse of the regional head candidate to the election commission of Mataram. The pattern of data analysis used is ethnographic, namely from the records of the interview results of the winning team and from electronic data in the form of the Facebook status of each pair of regional head candidates then coding, categorization, or classification is then compiled systematically and then themes are compiled based on the results of the data analysis. The results of this study show that campaign strategies through social media can be an effective tool to improve the brand personality of a candidate for regional head in campaigns in the era of the Covid-19 pandemic. By utilizing social media with the right strategy, candidates for regional heads can build a positive image, increase public trust, and strengthen the brand personality of each pair of candidates for the Mataram Region.

Tourism development should provide space for young people to actively participate in managing nature as a sharia-based tourist destination to support sustainability. The purpose of this research is to identify and analyze the role of youth in the utilization of prabu mountain forest area to become an ecotourism destination based on halal tourism. This research was conducted in Prabu Mountain Village Prabu District Pujut Central Lombok Regency. The research method used is a method of qualitaitf research using content analysis. Data collection is conducted by observation, documentation and in-depth interviews with youth ecotourism destination managers who are members of Pokdarwis Prabu Indah, the Community of Prabu Youth Front and Bangkang Bersatu Youth. The results of this study show that there is an important role of youth in managing and utilizing the forest area of Mount Prabu into halal ecotourism destinations such as: 1) Moral Strength. 2) Social Control. 3) Change Agent

This study aims to see the influence of risk perception and benefit perception on the use of interest mediated by trust variables - sampling with purposive sampling technique with 100 respondents who are Allo Bank users at Transmart Mataram. The research questionnaire was distributed to all respondents, and then the collected data was analysed using the PLS-SEM technique. The results showed that risk perception did not affect the interest in using Allo Bank at Transmart Mataram. Furthermore, perception of benefits and trust positively and significantly affect interest in using Allo Bank. At the same time, risk perception is found to have a negative and significant effect on trust, and perception of benefits has a positive and significant effect on confidence. Furthermore, although trust cannot mediate the impact of risk perception on interest in using, trust can judge the effect of perception of benefits on using Allo Bank in Transmart Mataram. The results of this research can be helpful in digital banks in further development and innovation to increase public interest in digital banking.

This study aims to determine how the influence of subjective knowledge, objective knowledge, and experience knowledge on buying interest in British Propolis products in West Nusa Tenggara. The type of research used is quantitative research with causality association approach. The population in this study are consumers who know British Propolis and have consumed British in West Nusa Tenggara, with an unknown population. The number of samples taken were 100 consumers aged ≤25 - ≥40 years. The sampling technique used was purposive sampling technique. Data analysis used multiple linear regression analysis with SPSS 2.5 for windows application. The results showed that subjective knowledge had no effect on interest. While objective knowledge.

The development of sharia pawnshops from year to year has become a benchmark for the success of the sharia economy in Indonesia. This research examines the influence of product knowledge and word of mouth on non-Muslim customers' purchasing decisions, with trust as a mediating variable. The method used in this research is quantitative with a causal approach. The data tested in this research came from responses to the questionnaire distributed, namely 101 respondents. The results show that product knowledge and word of mouth positively and significantly affect trust and purchasing decisions. It was also found that trust had a positive and significant effect on purchasing decisions and that trust had a positive and significant impact on mediating the relationship between product knowledge and word of mouth on buying decisions of non-Muslim customers.

The internet is now very commonly used to market a product or service. One of them can be seen through Shopee, one of the e-commerce platforms in Indonesia. This research examines the influence of Live Streaming Shopping, quality, and price on Purchase Decisions for Shopee users in NTB. This type of research is quantitative research with an associative-causal approach. The population in this study is West Nusa Tenggara people who have shopped online and actively use the Shopee application, which is unknown in number. The number of samples in this study was 120 respondents. The sampling technique in this study used purposive sampling. Data analysis in this study uses a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) by utilizing SMART PLS 3.0 software. The results prove that live-streaming shopping and prices positively and significantly affect purchasing decisions by Shopee users in West Nusa Tenggara. However, the study also found that product quality did not significantly affect consumer purchase decisions. This research is expected to provide insight to Shopee and sellers who are members of Shopee to develop their business networks by paying attention to factors that will later impact consumer purchasing decisions on Shopee.

West Nusa Tenggara Province, especially the island of Lombok, has many tourist destinations, namely nature tourism, cultural tourism, and tourist attractions (sports tourism). Still, the tourism sector in NTB is one of the sectors most affected by the COVID-19 pandemic era. This study aimed to determine tourist risk perception, destination image and tourist experience on revisit intention after the Covid-19 pandemic. This study uses a quantitative approach with an explanatory research design. This research was conducted in Kuta Tourism Destinations, Central Lombok Regency, Lombok Island, West Nusa Tenggara Province, Indonesia. The research population is all people who have visited the Mandalika KEK tourist attraction on the island of Lombok after the Covid-19 pandemic in March 2020. The sampling technique is non-random sampling, so the number of research samples is 85 people. Data collection techniques used are questionnaires and documentation. Data analysis was carried out using the Partial Least Square approach. The results showed that 1) Tourist Risk Perception has a negative and significant effect on Destination Image; 2) Destination Image has a positive and significant impact on Tourist Experience; 3) Tourist Experience has a positive and significant effect on Revisit Intention; 4) Tourist Risk Perception has a negative and significant effect on Kuta Lombok Tourist Destinations after the Covid-19 pandemic; and 5) Destination Image has a positive and significant impact on the Revisit Intention of Tourists of Kuta Lombok Tourism Destinations after the Covid-19 pandemic.

There are many things that can influence customer's loyalty. This study aims to analyze and determine the significance of the influence of experiential marketing and experiential value variables on loyalty and mediated by satisfaction at a coffee shop in Mataram. The type of research used is associative research. The population in this study were visitors of coffee shop in Mataram. The number of samples is 180 people and data analysis using SEM (Structural Equation Modeling)-PLS. The results showed that experiential marketing and experiential value had a direct effect on loyalty and had a significant effect through satisfaction. Experiential Value and Experiential Marketing Variables on Loyalty are quite often studied but there are only a few mediated by satisfaction. Therefore, future researchers can test this further by considering various other factors and also with different research areas

This study aims to determine and analyze the influence of Country of Origin and Country of Manufacture variables on Purchase Intention and Perceived Quality, as well as the impact of Perceived Quality variables on the Purchase Intention of Toyota Cars in West Nusa Tenggara. The type of research used is causal research. The population in this study was all consumers interested in buying a Toyota car at the Toyota Dealer in West Nusa Tenggara. The sample volume was 115 people, and the data analysis used was Structural Equation Modeling PLS. The results showed that the Country of Origin positively and significantly affects Purchase Intention and Perceived Quality. Variable Country of Manufacture has a positive and significant influence on Purchase Intention but has no significant impact on Perceived Quality. Perceived quality has a positive and significant effect on Purchase Intention. The results of this research can be input and consideration for companies in implementing development strategies.